Rob Hughes
Head of Wireless Marketing
Rob Hughes oversees solution and marketing strategy for the Fujitsu wireless portfolio. With over 20 years of experience in telecommunications, he has a broad range of experience in wireless, optical, wireline, enterprise, Wi-Fi, in-building solutions, open networking, analytics, cable, media and is currently focused on wireless solutions. Having studied Engineering at the University of Victoria and taught Marketing and Strategy at the University of Texas, he brings a unique perspective based on a blend of business and technical experience from both domestic and international markets.
Rob Hughes
Lab-as-a-Service for Open RAN As the telecommunications industry continues to adopt Open RAN, there is a growing need for testing and validation facilities that can streamline the deployment of multivendor solutions. The VALOR (VIAVI Automated Lab-as-a-Service for Open RAN) lab, which officially opened its Chandler, AZ facility in October 2024, brings together a diverse ecosystem
Rob Hughes
The mobile network landscape is undergoing a significant transformation, moving away from single-vendor, closed solutions towards open standards-based ecosystems. This shift, driven by the desire for increased flexibility, cost-effectiveness, and innovation, is leading to the widespread adoption of Open Radio Access Network (Open RAN) technologies. Within this evolving environment, open radio management emerges as a
Rob Hughes
A unified approach of network virtualization from Open RAN ecosystem partners In the rapidly evolving landscape of wireless communications, the synergy of hardware and software plays an increasingly pivotal role in shaping the future of innovation. One key enabler of this collaboration is network virtualization, a transformative approach that strategically separates hardware from software through
Rob Hughes
Given that the Open RAN market is set for significant growth in the next three years, it’s no wonder there are more and more hardware choices available. One hardware must-have is the accelerator card. Open RAN accelerators boost performance by sharing the CPU workload The Open RAN accelerator boosts, or “accelerates” performance at a vital
Rob Hughes
According to LightCounting/Téral Research, the global 5G Open Virtualized RAN (vRAN) market is set to triple in size by 2027. Mobile Network Operators (MNOs) are now deciding between two architectural approaches to the accelerator aspect of mobile networking: inline and lookaside. Today’s decisions will be the building blocks for tomorrow’s mobile networks, so the choice
Rob Hughes
Despite ongoing expansions and continued, double-digit traffic growth, mobile network operators have ambitious sustainability goals. According to GSMA’s mobile net zero report for 2022, 50% of them aim to meet net-zero carbon targets by 2040 or even 2030. I’m Rob Hughes and I’m here for an open dialogue about how Open RAN can support carbon
Rob Hughes
How can vRAN boost energy efficiency? Many of the energy efficiency benefits from virtualized RAN (vRAN) come from pooling a collection of Distributed Units (DUs) or Centralized Units (CUs). If you’re able to reduce the number in use, you’ve got fewer servers and that are consuming less power. There’s a number of innovations that are
Rob Hughes
Open Radio Access Networks (O-RANs) have been getting a lot of attention from Mobile Network Operators (MNOs) over the past few years. Some MNOs are evaluating which solutions are best for their networks, while others are already planning upgrades to existing O-RAN solutions. When evaluating Central Unit/Distributed Unit (CU/DU) options, they most commonly consider three
Rob Hughes
Network operators have one eye trained on the rollout of their 5G services, and the other is focused on a future of unforeseen challenges and uncertainty as to whether they will have the flexibility to adapt. A vendor-neutral, interoperable Open RAN ecosystem could go a long way toward positioning networks to meet their long-term financial,
Rob Hughes
Historically, the quest for a sustainable society has sometimes been at odds with corporate goals to increase shareholder value by focusing on the bottom line. Fortunately, this is not always the case. For example, Fujitsu is transforming business by connecting people, technology and ideas to create a more sustainable society. While there are many ways
Rob Hughes
VIDEO TRANSCRIPT: I’m Rob Hughes, Head of Wireless Marketing at Fujitsu Network Communications. And I want to start an open dialogue about Open RAN and vRAN. At first glance, O-RAN and vRAN have important similarities. In fact, IGR estimates that 52.5% of global wireless subscribers will be connected via Open RAN. The large incumbent RAN
Rob Hughes
by Rob Hughes Open RAN is a hot topic in the wireless business—with good reason. Assuming its current trials convert to commercial deployments, industry analyst iGR estimates that by 2025, Open RAN will be introduced into networks operated by MNOs that, collectively, serve 52.5% of the global wireless subscriber base. At the same time, large
Rob Hughes
More and more, today’s network service providers are challenged to address ever increasing demands for capacity and higher performance. Yet at the same time, they are faced with flat subscriber revenues, driving the need for greater innovation, agility and cost reduction. These goals cannot be achieved, however, with legacy network technologies. Instead, a digital transformation
Rob Hughes
The ROADM Tutorial Blogs, part 5 In the previous series of tutorials, Fujitsu’s Francois Moore explained the key functionality and benefits that underpin next-generation CDC-G ROADM: Colorless, Directionless, Contentionless, and Gridless. In this blog, we shift our attention to the network level – specifically how to right-size ROADMs by site in order to arrive at
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The importance of Open RAN to sustainability and energy efficiency
How Does Open RAN Increase Operator Flexibility?
The importance of Open RAN to sustainability and energy efficiency
Open RAN technologies can enable mobile operators to improve their network’s energy efficiency and contribute towards their sustainability efforts.
Learn why Open RAN can accelerate 5G by simplifying standards, breaking vendor lock-in, reducing TCO and avoiding rip and replace scenarios.
O-RAN Opens the Door to 5G Acceleration
In this interview from Mobile World Congress 2022, Rob Hughes of Fujitsu describes how Open RAN provides new levels of flexibility for operators, and why operators can have confidence choosing Open RAN for their networks.
O-RAN Opens the Door to 5G Acceleration
Goldilocks and the Three Pluggables
400ZR/ZR+, Open ROADM, and OpenZR+: Which is just right for you?